01.
Sell More Products, Reach Ready-to-Buy Customers
If you’re running an e-commerce business, showing up at the right time in front of the right customers can make or break your success. With Google Shopping Ads, your products appear at the top of search results—complete with image, price, reviews, and brand name—when someone is actively looking to buy.
At Sofill, we create and manage high-performance Google Shopping campaigns that help your products stand out, drive traffic, and increase online sales profitably.
02.
What Are Google Shopping Ads?
Google Shopping Ads (also known as Product Listing Ads or PLAs) are visual ads that display your products in search results when someone searches for a related item on Google.
Unlike text-based Search Ads, Shopping Ads show a rich product listing—including:
These ads are managed through Google Merchant Center and Google Ads, and they work incredibly well for online stores targeting ready-to-buy shoppers.
03.
Why Use Google Shopping Ads?
Reach High-Intent Shoppers
People who click on Shopping Ads are actively looking to buy. These aren’t casual browsers—they’re ready to make a decision.
04.
Our Google Shopping Services
At Sofill, we don’t just run ads—we build full-funnel strategies to grow your store’s revenue.
Google Merchant Center Setup
We set up or optimize your Google Merchant Center—the foundation of Shopping Ads.
- Product feed creation & formatting
- Product schema and structured data setup
- Troubleshooting feed disapprovals
- Syncing with your e-commerce platform (Shopify, WooCommerce, etc.)
- Ongoing product feed management
We ensure your products are accurately listed and approved by Google.
Product Feed Optimization
A clean, well-optimized product feed makes the difference between a sale and a scroll.
- Optimized product titles & descriptions
- High-quality images
- Accurate pricing & availability
- Google-friendly categories and attributes
- Error and warning resolution
We help Google understand your products—and show them to the right people.
Shopping Campaign Creation
We structure your campaigns to match your sales funnel and product categories.
- Standard Shopping and Smart Shopping setup
- Campaign segmentation (by brand, category, price range)
- Bidding strategy setup (manual or automated)
- Geo-targeting & device targeting
- Performance-based budget allocation
We create campaigns that scale profitably.
Bid Management & Optimization
Success with Shopping Ads depends on smart bidding and constant fine-tuning.
- Adjusting bids by product performance
- Maximizing Return on Ad Spend (ROAS)
- Eliminating wasted spend on poor-performing items
- Day-parting and geo bid adjustments
- Negative keyword management
We treat your budget like our own—with a clear focus on ROI.
Google Shopping Remarketing
Re-engage visitors who didn’t buy the first time with Dynamic Remarketing Ads.
- Show users the exact products they viewed
- Use limited-time offers to bring them back
- Cross-sell related products
- Improve conversion rates with multi-touch journeys
We help you stay top-of-mind until they’re ready to buy.
Our Process: How We Launch Winning Shopping Campaigns
Discovery & Store Audit
Understand your store, products, goals, and past performance.Google Merchant Center Setup
Create or audit your feed, connect your platform, fix errors.Campaign Planning
Segment products, structure campaigns, define KPIs.Launch & Monitor
Go live with optimized product ads and begin real-time monitoring.Optimize & Scale
Improve based on data: remove low performers, scale top sellers.Reporting & ROI Analysis
Get full transparency on performance, spend, revenue, and ROAS.
Ideal for E-Commerce Stores Of All Sizes
Whether you’re a small boutique selling 50 products or an established brand with thousands of SKUs, Google Shopping can be a powerful revenue channel.
We’ve managed campaigns for:
- Fashion & Apparel
- Electronics & Gadgets
- Home Decor & Furniture
- Health & Wellness Products
- Pet Supplies
- Sports & Outdoor Gear
- Food & Beverage Brands
- Customized Gifts & Print-on-Demand
No matter your niche, we’ll tailor a strategy that fits.
Why Choose Sofill for Google Shopping Ads?
We combine deep technical knowledge, e-commerce experience, and marketing creativity to build campaigns that convert.
Dedicated E-Commerce Specialists
Our team understands online retail and buyer behavior—because we live and breathe it.
End-to-End Campaign Management
From product feed to performance reports, we handle everything so you don’t have to.
Performance-Focused Mindset
We care about real business results—like sales, revenue, and profit. Not just clicks.
Transparent Communication
You’ll get regular updates, clear reporting, and full visibility on spend and ROI.