01.
Strategies That Speak to Businesses and Consumers Alike
Whether you’re selling to other businesses (B2B) or directly to consumers (B2C), your marketing needs to do more than make noise—it needs to make a connection.
At Sofill, we help brands build powerful, targeted marketing campaigns that resonate with both business buyers and everyday consumers. From lead generation to customer engagement, our B2B and B2C marketing strategies are built to drive awareness, trust, and sales—no matter your audience.
02.
What’s the Difference Between B2B and B2C Marketing?
Before diving into strategies, it’s important to understand the core difference:
- B2B Marketing (Business-to-Business): Targets decision-makers in companies. Focuses on logic, ROI, long-term value, and relationship-building.
- B2C Marketing (Business-to-Consumer): Targets individual customers. Focuses on emotion, convenience, benefits, and instant value.
At Sofill, we develop a tailored approach based on your audience—because what works for B2B won’t always work for B2C, and vice versa.
Our B2B & B2C Marketing Services
We offer a full suite of digital marketing solutions designed to meet the specific needs of both B2B and B2C companies.
Audience Research & Strategy
Every great campaign starts with understanding who you’re talking to. We take a deep dive into your audience’s behavior, preferences, challenges, and decision-making patterns.
03.
Content Marketing
We create content that builds trust, educates, and drives action—customized for either a business buyer or a consumer.
- B2B: Case studies, whitepapers, blog posts, product guides, webinars
- B2C: Social media content, product descriptions, storytelling videos, newsletters
- SEO-optimized blog content to improve visibility
- Content calendars and topic planning for consistent publishing
Email Marketing & Automation
We build tailored email marketing funnels that guide your audience from interest to action.
- B2B: Lead nurturing sequences, event invitations, product updates
- B2C: Welcome emails, promotions, abandoned cart recovery, loyalty emails
- Segmentation and personalization for higher engagement
- CRM and automation tool integration (Mailchimp, HubSpot, etc.)
- Performance analytics and A/B testing
Performance Advertising (PPC & Meta Ads)
We run strategic ad campaigns that deliver fast, measurable results—whether it’s a niche B2B audience or a broad B2C customer base.
- Google Ads (Search, Display, Remarketing)
- Facebook & Instagram Ads
- LinkedIn Ads (for B2B targeting)
- YouTube and native advertising
- Custom audiences, lookalikes, and interest targeting
- ROI-focused ad creatives and conversion tracking
Social Media Marketing
Different platforms serve different audiences. We help you craft the right content for the right platform—whether you’re educating professionals or engaging everyday users.
- Platform-specific strategy (LinkedIn, Instagram, Facebook, TikTok)
- Organic and paid content plans
- Influencer collaborations and user-generated content (B2C)
- Thought leadership content (B2B)
- Brand storytelling, visuals, and community building
04.
Custom Strategies for Different Business Models
We don’t believe in one-size-fits-all solutions. Our team builds custom strategies based on your goals, sales cycles, and target audience type.
For B2B Companies:
- Focus on thought leadership and authority
- Multi-touch lead nurturing and email funnels
- LinkedIn outreach and industry-specific targeting
- Emphasis on ROI, solutions, and partnership value
- Account-based marketing (ABM) strategies
For B2C Brands:
- Focus on emotional storytelling and brand identity
- Visual-first content and mobile-first design
- Social proof, UGC, and influencer collaborations
- Sales-driven promotions and seasonal campaigns
- Retargeting and loyalty building